Privacy Policy

1. Who we are

Be Luxury Media LLC (“Be Luxury Media”, “we”) runs the Be Luxury Media software at beluxurymedia.com. This policy explains what we collect, why, and your choices. Questions: robert@retakephoto.com.

2. Two kinds of information

Account information: about the businesses and people who sign up for and use Be Luxury Media (owners, team members, editors) — we decide how it is used. Client information: what a business puts into the Service about its own clients (names, contact details, property addresses, files, messages, invoices) — the business decides how it is used, and we handle it on the business’s behalf, only to run the Service for it. Clients with questions about their information should contact the business they work with.

3. What we collect

Details you give us: business name, your name, email, mobile number, password (stored as a one-way hash), business settings, logo and colours. Content you and your clients upload: photos, videos, documents, messages, project and booking details. Payment details: when you connect a card processor we store its key encrypted; card numbers your clients enter go straight to that processor (or to GoDaddy’s secure card form) and are never stored by us. When billing starts, your own card is handled the same way. Usage and device information: sign-in times, the internet address and a browser identifier we use to keep accounts secure and prevent abuse of free plans, pages opened, and error logs. Cookies: only the ones needed to keep you signed in and to protect sign-up and sign-in forms — no advertising or tracking cookies.

4. How we use it

To provide and secure the Service (accounts, storage, galleries, delivery, booking, invoices, emails and notices); to prevent fraud and abuse, including several free accounts for one person; to bill paid plans when billing starts; to support you and tell you about changes to the Service or these policies; and to fix problems and improve the Service. We do not sell personal information and do not use your or your clients’ content to train AI models. If you use an AI feature (such as ✦ AI fill in the RE-Creative Studio), the photo and your instructions are sent to that feature’s provider only to produce the result.

5. Who we share it with

Service providers that run parts of the Service for us, under contracts that protect the information: Cloudflare (hosting, storage and security), Resend (email delivery), the card processor a business connects or that we use for billing (Stripe, Square, GoDaddy Payments, Wave), Google (only if a business connects Google Drive, Calendar or Gmail), Twilio (text messages, if switched on), and AI image providers for AI features you choose to use. We also share information when the law requires it, to protect people’s safety or our rights, or as part of a sale or merger of our business (we would tell you first). A business’s own team, editors and clients see what that business shares with them.

6. How long we keep it

As long as your account is open, and for up to 30 days after it closes so you can ask for a copy; then we delete it, except what we must keep for legal, tax or security reasons (for example billing records). Archived free accounts are kept until reactivated or deleted at your request. Backups are overwritten on a rolling basis.

7. Security

Information is encrypted in transit (HTTPS) and processor keys are encrypted at rest. Each business’s data is kept separate from every other business’s. No system is perfectly secure; if a breach affects your information we will tell you as the law requires.

8. Your choices and rights

You can see and update your details in Settings, export or delete content, and close your account. You can ask us for a copy of your personal information, to correct it or to delete it by emailing us; we will answer within 30 days. Depending on where you live (for example California or the EU) you may have further rights, which we will honour. You can unsubscribe from non-essential emails; we will still send messages needed to run your account.

9. Children

The Service is for businesses and is not meant for anyone under 18. We do not knowingly collect information from children.

10. Where information is processed

Be Luxury Media is based in the United States, and information is stored and processed in the United States and wherever our service providers operate.

11. Changes

We may update this policy. For a material change we will tell you by email or in the Service before it takes effect. The date at the top shows the current version.